api777 is committed to protecting the personal data of every player on our platform. This Privacy Policy explains what data we collect, why we collect it, how it is processed, and the rights you hold as a registered user under applicable data protection standards.
This Privacy Policy (hereinafter referred to as "the Policy") is issued by api777 (hereinafter referred to as "api777", "the Platform", "we", "us", or "our") and applies to all personal data collected from individuals who register an account, access, or otherwise interact with the website located at https://api777.lat and all associated services, applications, and features provided thereunder.
api777 operates as an online entertainment platform serving adult players primarily in Malaysia and permitted jurisdictions. We handle personal data in accordance with applicable data protection laws and international best practices for the online gaming industry.
By registering an account on api777, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, processing, and use of your personal data as described herein. This Policy should be read in conjunction with our Terms & Conditions.
Your privacy matters to us. api777 does not monetise your personal data. We collect only what is necessary to provide our services, meet legal obligations, and protect the security and integrity of the platform for all users.
The following definitions apply throughout this Privacy Policy:
api777 collects the following categories of personal data, depending on the nature of your interaction with the platform:
When you register an account, we collect:
To comply with anti-money laundering obligations, we may collect:
We record details of all financial transactions on your account, including:
We record your activity on the platform, including:
We automatically collect certain technical data when you access api777, including:
| Data Category | Examples | Collected At |
|---|---|---|
| Registration Data | Name, email, date of birth, phone | Account sign-up |
| KYC Data | MyKad copy, proof of address | Withdrawal request / verification |
| Financial Data | Deposit amounts, payment references | Every transaction |
| Gaming Activity | Bets, game sessions, bonus usage | Ongoing platform use |
| Technical Data | IP address, browser, device type | Every site visit |
api777 collects personal data through the following means:
api777 processes your personal data for the following purposes:
To create and maintain your Account, process deposits and withdrawals in MYR, deliver the full range of casino games and sports betting markets, apply bonus offers to your Account, and provide 24/7 English-language customer support to players across Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and beyond.
To verify your identity and age (21+) in accordance with responsible gambling obligations, to comply with anti-money laundering (AML) requirements, and to meet any reporting obligations imposed by applicable regulations.
To detect and prevent fraudulent activity, account takeovers, multi-accounting, bonus abuse, and other violations of our Terms and Conditions. This includes automated monitoring of account activity patterns and device-level risk assessment.
To identify behavioural indicators of problematic gambling and to administer responsible gambling tools including deposit limits, cooling-off periods, and self-exclusion. This processing is carried out in the interest of player welfare and may result in proactive outreach by our Player Welfare team.
To send you relevant promotional offers, bonus notifications, and platform updates by email or in-platform notification, where you have given consent or where we have a legitimate interest in informing existing customers of relevant offers. You may opt out of marketing communications at any time through your Account settings or by contacting support.
To analyse aggregated, anonymised usage data to improve the api777 platform, optimise game offerings, and enhance the overall user experience. This analysis does not involve linking data to identifiable individuals.
api777 processes personal data on one or more of the following legal bases, depending on the purpose of the processing activity:
api777 does not sell, rent, or trade your personal data. We may share your data only in the following limited circumstances:
We engage carefully selected service providers who process data on our behalf under strict contractual data processing agreements. These include payment processors (e.g., FPX, DuitNow, e-wallet operators), KYC verification partners, fraud detection providers, cloud infrastructure providers, and customer support software platforms. These parties are permitted to use your data only to perform the specific service they have been engaged to provide.
api777 may disclose personal data to competent authorities, regulators, law enforcement agencies, or courts where required to do so by applicable law, court order, or regulatory direction. In such cases, api777 will disclose only the minimum data necessary to comply with the legal obligation.
In the event of a merger, acquisition, or transfer of substantially all of api777's business assets, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer in advance, and your data will continue to be governed by this Privacy Policy or a materially equivalent successor policy.
No advertising data sharing. api777 does not share your personal data with advertising networks, social media platforms, or data aggregators for marketing purposes at any time.
api777 uses cookies and similar tracking technologies to provide a functional, secure, and personalised experience on the platform. The following categories of cookies are used:
These cookies are essential for the platform to function correctly. They enable core features such as session authentication, Account login state, and security functions. These cookies cannot be disabled without significantly impairing the functionality of api777. No consent is required for strictly necessary cookies under applicable law.
Functional cookies remember your preferences — such as your preferred language, currency display settings, and responsible gambling tool configurations — to provide a more personalised experience across sessions.
api777 uses analytics cookies to collect aggregated, anonymised data about how users interact with the platform — including pages visited, time on page, and navigation paths — to identify areas for improvement. Individual users are not identified through analytics data.
You may control cookie settings through your browser preferences. Please note that disabling certain cookies may affect the functionality of the api777 platform. Persistent opt-out preferences for non-essential cookies can also be managed through the cookie preference panel on the site.
api777 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following retention periods apply:
| Data Type | Retention Period | Basis |
|---|---|---|
| Account registration data | Duration of account + 5 years post-closure | Legal / AML obligation |
| KYC documentation | Duration of account + 5 years post-closure | Regulatory requirement |
| Financial transaction records | 7 years from transaction date | Financial compliance |
| Betting and gaming activity | 5 years from account closure | Legitimate interest / dispute resolution |
| Support correspondence | 3 years from last interaction | Legitimate interest |
| Technical / device logs | 12 months from collection | Security monitoring |
| Marketing consent records | Until consent is withdrawn + 1 year | Consent compliance |
Upon expiry of the applicable retention period, personal data will be securely deleted or anonymised in accordance with our data disposal procedures.
api777 implements a comprehensive set of technical and organisational security measures to protect personal data against unauthorised access, disclosure, alteration, or destruction. Key security measures include:
Security incident notification. In the event of a data breach that is likely to result in a risk to your rights and freedoms, api777 will notify affected individuals without undue delay and, where required, report the breach to the relevant supervisory authority.
As a Data Subject, you hold the following rights in relation to the personal data api777 holds about you. To exercise any of these rights, please contact our support team with a written request. We will acknowledge all requests within 48 hours and provide a substantive response within 30 calendar days.
Request a copy of the personal data we hold about you, including what data is held and how it is being used.
Request correction of any inaccurate or incomplete personal data we hold about you without undue delay.
Request deletion of your personal data where processing is no longer necessary or legally required.
Request that we restrict processing of your personal data in certain circumstances while a dispute is pending.
Receive your personal data in a structured, machine-readable format for transfer to another service provider.
Object to processing of your personal data carried out on the basis of legitimate interests, including profiling for marketing purposes.
Please note that certain rights are subject to exceptions where api777 has a legal obligation to retain or continue processing data — for example, AML record-keeping requirements. Where an exception applies, we will explain this clearly in our response to your request.
api777 is strictly an adult platform. Our services are intended exclusively for individuals who are 21 years of age or older. We do not knowingly collect or process personal data from individuals under the age of 21.
Age verification is conducted during the account registration process and reinforced through KYC documentation review prior to processing any withdrawal. Where api777 discovers that personal data has been collected from a person under 21, that account will be immediately suspended, all associated data will be deleted, and any deposited funds will be returned to the originating payment method subject to verification.
If you are aware of a minor accessing api777, please contact our support team immediately at [email protected] so we can take prompt action.
api777 reserves the right to update or amend this Privacy Policy at any time. The "Last Updated" date at the top of this document will reflect the date of the most recent revision. Where changes are material — meaning they affect the nature of the data we collect, how we use it, or your rights as a Data Subject — we will notify registered Account Holders by email at least 14 days before the changes take effect.
Your continued use of the api777 platform following the publication of an updated Privacy Policy constitutes your acceptance of the revised terms. If you do not agree with the updated Policy, you may request account closure by contacting our support team before the changes take effect.
If you have any questions, concerns, or requests regarding this Privacy Policy or the way api777 processes your personal data, please contact us using the following channels:
All privacy-related requests will be handled with strict confidentiality and reviewed by a member of our compliance team. We aim to acknowledge all written requests within 48 hours and provide a full response within 30 calendar days of receipt.
For responsible gambling support, self-exclusion requests, or account restriction tools, please visit our Responsible Gambling page or mention this in your support request for priority routing to our Player Welfare team.
api777 is built on the trust of Malaysian players. If you have any questions about how we handle your data, our support team is available around the clock to help.